About Us

YNI was born from the love for healthy and shiny hair. We create the perfect bound for your hair with 100% vegan productsThis means our products have never been tested on animals and do not contain ingredients of animal origin. 

We are always working on formulas that will give your hair back the memory and your hair will keep the strength and shine. 

Cause you know the hair has memory, right?!
So, we are here for you to rebuild your hair memory!

YNI IS ABOUT VISION AND SPIRIT!
YNI IS ABOUT YOU AND THE CONNECTION WITH YOUR HAIR!

OUR PHILOSOPHY 

Nature and beyond! 

THANK YOU, HAIR
LOVE YOU, HAIR
FORGIVE ME, HAIR

  

Back to origins with shine, strength and elasticity!
With 100% vegan formulations we create perfection for your hair! 

Crafted with love and passion, 
We rebuild your hair memory! 

YNI IS ABOUT YOU AND ABOUT THE RELATION WITH YOUR HAIR!

With over 20 years of hair salon experience, more than hundred thousands haircolours and haircuts, our brand Ambassador, Georgiana Stavrositu, found herself in the necessity of going back to origins and rebuild the hair memory with our 100% vegan products.  

How did it all begin? 

'The  natural movement of the strong and shiny hair conquered me from the outset.

When I work with hair, I am very picky because I don't like to overload the hair.

Thus it all started, with the need of creating vegan products that have to deeply hydrate and fortify all types of hair.

My years in the beauty salon along with the know-how that I accumulated throughout my career turned into years of research and development. This helped me shape and give birth to Young Nature Innovation, an innovative line of vegan products'. 

Georgiana Stavrositu
Founder

Why YNI? 

Because we care about your hair and the environment, we have respect for animals and we do care about sustainable development. 

Because we believe in hair memory and we want to rebuild your hair memory. 

Because we are focused on quality and safety. 

Because together we can help your hair regain its strength and shine by loving, respecting and be grateful to it. 

What is hair memory? 

Sure-thing you already have noticed that if you keep the same path, or if you curl your hair or straighten it every time you blow-dry it, or even if you keep your hair in a tail... when you want to make a change, your hair will always go on the styling it was used to.

So, you just need to have a little patience and repeat the new styling you want to have and your hair will build and learn the new memory. 

Therefore, with our products full of proteins and keratins, we will refill the gaps from your hair.

It works just like vitamins for your body. As long as you keep taking them, you will have a healthier body, and so, we created KERATIN HAIR ARCHITECT and PROTEIN HAIR ARCHITECT.

Together with these two ranges and with love, we created the OXYGEN HAIR COLLECTION

And our products have the top-performing formulas, perfectly concentrated and tested. It is not hair, it is just OXYGEN FOR YOUR HAIR. 

Led by passion and love for hair!